Lu, Longchuan
Lu, Longchuan
Professor
Department of Business Administration
bmalcl@ccu.edu.tw
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Scopus Data (view scopus profile)

Publication Achievements 1995 - 2024
Publication Index
Documents
24
CITATIONS
1569
H-INDEX
15
FWCI
1.97
Co-authors
41
Last Sync Date: 2025-08-17

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ORCID

Overview Research output International exchange activities Honors / Prize
Education
PHD, Marketing, University of Mississippi
Research Interests
marketing ethics
sustainable consumption behavior
big data marketing