Scholar's profile
Chuang, Shihchieh
Chuang, Shihchieh
Professor
Department of Business Administration
bmascc@ccu.edu.tw
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Scopus Data (view scopus profile)

Publication Achievements 2005 - 2025
Publication Index
Documents
53
CITATIONS
854
H-INDEX
16
FWCI
0.25
Co-authors
57
Last Sync Date: 2025-08-17

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ORCID

Overview Research output International exchange activities
Research output per year
2005
2025
47
Article
5
Conference Paper
1
Review

Scopus

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1

Publication

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  • 1 Message framing in social networking sites.
    Danny Kao, Shih-Chieh Chuang, Sui-Min Wang and Lei Zhang
    Cyberpsychology, Behavior and Social Networking 2013 / 10
    Journal Article
  • 2 The impact of the opinions of others on variety-seeking behavior.
    Shih-Chieh Chuang, Yin-Hui Cheng, Sui-Min Wang and Shu-Yu Cheng
    Journal of Applied Social Psychology 2013 / 9
    Journal Article
  • 3 Time pressure and the endowment effect.
    Shih-Chieh Chuang
    Journal of Applied Social Psychology 2013 / 12
    Journal Article
  • 4 The effect of companion’s gender on impulsive purchasing: the moderating factor of cohesiveness and susceptibility to interpersonal influence.
    Yin-Hui Cheng, Shih-Chieh Chuang, Sui-Min Wang and Shan-yun Kuo
    Journal of Applied Social Psychology 2013 / 9
    Journal Article
  • 5 The effect of regulatory focus on conformity behavior.
    Yin-Hui Cheng, Danny Kao, Shih-Chieh Chuang and Sui-Hui Chen
    NTU Management Review 2013 / 12
    Journal Article
  • 6 The effect of service failure types and service recovery on customer satisfaction: Mental accounting perspective
    Shih-Chieh Chuang, Yin-Hui Cheng, Chai-Jung Chang and Shun- Wen Yang
    The Service Industries Journal, 2012 / 3
    Journal Article
  • 7 消費者情緒對廣告參考價格認知的影響
    鄭尹惠、關復勇、莊世杰、黃志成
    管理評論 2011 / 10
    Journal Article
  • 8 Profitability decided by patent quality? An empirical study of the U.S. semiconductor industry.
    Yin-Hui Cheng, Fu-Yung Kuan, Shih-Chieh Chuang and Yun Ken
    Scientometrics 2010 / 1
    Journal Article
  • 9 The effect of corporate image as an affect heuristic on investors’ decision making
    Hung-Jen Su, Chia-Jung Chang and Shih-Chieh Chuang
    Asia Pacific Management Review 2010 / 9
    Journal Article
  • 10 The Effect of Perceived Benefits on Reluctance to Trade
    Hung-Ming Lin, Danny T. Kao and Shih-Chieh Chuang
    Psychological reports 2007 /
    Journal Article
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Projects

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Teacher's name Research Units Year Project title Project position Commissioning unit Implementation period
Chuang, Shihchieh Department of Business Administration 2025 孤獨的購物者：解構COVID 後的妥協趨勢(2/2) PI 國家科學及技術委員會 2025/08/01-2026/07/31
Chuang, Shihchieh Department of Business Administration 2024 孤獨的購物者：解構COVID 後的妥協趨勢(1/2) PI 國家科學及技術委員會 2024/08/01-2026/07/31
Chuang, Shihchieh Department of Business Administration 2023 擁擠變美妙 儀式帶來幸福(2/2) PI 國科會 2023/08/01-2024/07/31
Chuang, Shihchieh Department of Business Administration 2022 擁擠變美妙 儀式帶來幸福(1/2) PI 國科會 2022/08/01-2024/07/31
Chuang, Shihchieh Department of Business Administration 2021 好奇心對內容效果的影響 PI 國科會 2021/08/01-2022/07/31
Chuang, Shihchieh Department of Business Administration 2019 價格尾數的一致性增加消費者便宜的認知(2/2) PI 國科會 2019/08/01-2020/07/31
Chuang, Shihchieh Department of Business Administration 2018 價格尾數的一致性增加消費者便宜的認知(1/2) PI 國科會 2018/08/01-2020/07/31
Chuang, Shihchieh Department of Business Administration 2017 越買越多: 對比效果刺激未計劃性購買的需求(3/3) PI 國科會 2017/08/01-2018/07/31
Chuang, Shihchieh Department of Business Administration 2017 為他人之衝動性購買行為(2/2) PI 國科會 2017/08/01-2018/07/31
Chuang, Shihchieh Department of Business Administration 2016 為他人之衝動性購買行為(1/2) PI 國科會 2016/08/01-2018/07/31
Chuang, Shihchieh Department of Business Administration 2016 越買越多: 對比效果刺激未計劃性購買的需求(2/3) PI 國科會 2016/08/01-2018/07/31
Chuang, Shihchieh Department of Business Administration 2015 雲林縣北港糕餅麻油產業發展計畫－主計畫一(國立中正大學) PI 雲林縣政府 2015/01/29-2017/10/31
Chuang, Shihchieh Department of Business Administration 2015 嘉義縣民雄鄉居旅暨果醬產業醬.匠.將品牌行銷發展計畫-主計畫一(國立中正大學) PI 嘉義縣政府 2015/04/01-2017/10/31
Chuang, Shihchieh Department of Business Administration 2015 資訊處理的流暢性與情緒對九尾數定價的影響: 眼動儀實驗研究(4/4) PI 國科會 2015/08/01-2016/07/31
Chuang, Shihchieh Department of Business Administration 2015 越買越多: 對比效果刺激未計劃性購買的需求(1/3) PI 國科會 2015/08/01-2018/07/31
Chuang, Shihchieh Department of Business Administration 2014 資訊處理的流暢性與情緒對九尾數定價的影響: 眼動儀實驗研究(3/4) PI 國科會 2014/08/01-2016/07/31
Chuang, Shihchieh Department of Business Administration 2014 為他人購物情境下的九尾數定價效果(3/3) PI 國科會 2014/08/01-2015/07/31
Chuang, Shihchieh Department of Business Administration 2013 為他人購物情境下的九尾數定價效果(2/3) PI 國科會 2013/08/01-2015/07/31
Chuang, Shihchieh Department of Business Administration 2013 資訊處理的流暢性與情緒對九尾數定價的影響: 眼動儀實驗研究(2/4) PI 國科會 2013/08/01-2016/07/31
Chuang, Shihchieh Department of Business Administration 2012 為他人購物情境下的九尾數定價效果(1/3) PI 國科會 2012/08/01-2015/07/31
Chuang, Shihchieh Department of Business Administration 2012 資訊處理的流暢性與情緒對九尾數定價的影響: 眼動儀實驗研究(1/4) PI 國科會 2012/08/01-2016/07/31
Chuang, Shihchieh Department of Business Administration 2012 雲林縣濱海地區漁產地方特色產業補助計畫-風頭水尾媽祖魚．雲林海線出頭天-主計畫一(國立中正大學) PI 雲林縣政府 2012/03/01-2014/08/25
Chuang, Shihchieh Department of Business Administration 2012 101年度雲林縣休閒農業及農村社區輔導計劃委託專業團隊實質輔導之勞務委託案 PI 雲林縣口湖鄉公所 2012/08/15-2012/11/25
Chuang, Shihchieh Department of Business Administration 2012 大專生計畫－消費者產品知識不同程度下對服務失誤補救效果之研究 PI 國科會 2012/07/01-2013/02/28
Chuang, Shihchieh Department of Business Administration 2011 產學合作計畫－應用「價值行銷鏈」重構動物藥品業之經營模式與策略 PI 秝秝股份有限公司 2011/11/01-2012/10/31
Chuang, Shihchieh Department of Business Administration 2011 產學合作計畫－應用「價值行銷鏈」重構動物藥品業之經營模式與策略 PI 國科會 2011/11/01-2012/10/31
Chuang, Shihchieh Department of Business Administration 2011 情緒在畸零訂價效果的影響3/3 PI 國科會 2011/08/01-2012/07/31
Chuang, Shihchieh Department of Business Administration 2011 他人的意見在多樣化行為的影響(3/3) PI 國科會 2011/08/01-2012/07/31
Chuang, Shihchieh Department of Business Administration 2011 學界協助中小企業科技關懷計畫-ECFA後動物藥品業組織改造與行銷策略輔導 PI 學界協助中小企業科技關懷計畫總計畫作業辦公室 2011/07/01-2011/12/31
Chuang, Shihchieh Department of Business Administration 2010 產學合作計畫－以「方法-目的鏈」建構旅行業者體驗行銷之經營模式與策略 PI 國科會 2010/11/01-2011/10/31
Chuang, Shihchieh Department of Business Administration 2010 產學合作計畫－以「方法-目的鏈」建構旅行業者體驗行銷之經營模式與策略 PI 綠的旅行社有限公司 2010/11/01-2011/10/31
Chuang, Shihchieh Department of Business Administration 2010 學界協助中小企科技關懷計畫-ECFA衝擊下動物藥品業因應之經營策略 PI 財團法人金屬工業研究發展中心 2010/07/01-2010/12/31
Chuang, Shihchieh Department of Business Administration 2010 大專生計畫－青少年對風險偏好及框架效果的影響 PI 國科會 2010/07/01-2011/02/28
Chuang, Shihchieh Department of Business Administration 2010 情緒在畸零訂價效果的影響2/3 PI 國科會 2010/08/01-2012/07/31
Chuang, Shihchieh Department of Business Administration 2010 他人的意見在多樣化行為的影響(2/3) PI 國科會 2010/08/01-2012/07/31
Chuang, Shihchieh Department of Business Administration 2009 他人的意見在多樣化行為的影響(1/3) PI 國科會 2009/08/01-2012/07/31
Chuang, Shihchieh Department of Business Administration 2009 情緒在畸零訂價效果的影響1/3 PI 國科會 2009/08/01-2012/07/31
Chuang, Shihchieh Department of Business Administration 2009 2009年度TiC100創業事業競賽南區初賽活動 PI 研華文教基金會 2009/01/01-2009/05/02
Chuang, Shihchieh Department of Business Administration 2009 大專生計畫－產品來源國對衝動性購買的影響 PI 國科會 2009/07/01-2010/02/28
Chuang, Shihchieh Department of Business Administration 2009 產學合作計畫－以電子商務建立動物藥品業加值服務行銷模式應用 PI 國科會 2009/11/01-2010/10/31
Chuang, Shihchieh Department of Business Administration 2009 產學合作計畫－以電子商務建立動物藥品業加值服務行銷模式應用 PI 晉農有限公司 2009/11/01-2010/10/31
Chuang, Shihchieh Department of Business Administration 2009 雲林縣漁村地景文化產業躍升輔導計畫 PI 雲林縣政府 2009/07/01-2010/06/30
Chuang, Shihchieh Department of Business Administration 2008 時間壓力及目標導向對妥協效果及吸引力效果影響(2/2) PI 國科會 2008/08/01-2009/07/31
Chuang, Shihchieh Department of Business Administration 2007 時間壓力及目標導向對妥協效果及吸引力效果影響(1/2) PI 國科會 2007/08/01-2009/07/31
Chuang, Shihchieh Department of Business Administration 2006 情緒與個別差別在消費者選擇行為的影響 PI 國科會 2006/08/01-2007/07/31
Chuang, Shihchieh Department of Business Administration 2005 請求鑑定由鴻勁股份有限公司所生產之「IC檢測機」產品,型號為「WS-3000」,是否侵害發明專利第190373號「IC測試處理機」? Co-PI 鴻勁科技股份有限公司 2005/05/30-2005/06/30
Chuang, Shihchieh Department of Business Administration 2005 請求鑑定由鴻勁股份有限公司所生產之「IC檢測機」產品,型號為「WS-3000」,是否侵害發明專利第190377號「應用於高頻IC測試之IC測試處理機」? Co-PI 鴻勁科技股份有限公司 2005/05/30-2005/06/30
Source：Chung Cheng Academic Achievements Information System