Scholar's profile
Su, Hungjen
Su, Hungjen
Associate Professor
Department of Business Administration
bmaes@ccu.edu.tw
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Scopus Data (view scopus profile)

Publication Achievements 2005 - 2016
Publication Index
Documents
15
CITATIONS
356
H-INDEX
8
FWCI
2.15
Co-authors
22
Last Sync Date: 2025-08-17

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ORCID

Overview Research output
Research output per year
2005
2016
11
Article
1
Book Chapter
2
Conference Paper
1
Review

Scopus

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A total of 15 data records, Page 1 / 2 , records per page, Go to page  
1 2

Publication

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  • 1 The effect of Corporate Image as an affect heuristic on investors’ decision making
    Hung-Jen Su, Chia-Jung Chang and Shih-Chieh Chuang
    Asia Pacific Management Review 2010 /
    Journal Article
  • 2 ”The effect of expertise on consumers’satisfaction with the use of online recommendation agents”.
    Hung-Jen Su, Sanghyun Lee and Lucette B. Comer
    Psychology and Marketing 2006 /
    Journal Article
  • 3 線上服務品質與顧客滿意度關係之究-以旅遊網站為例
    蘇宏仁、盧龍泉、林嘉福
    第三屆當代行銷研討會 2005 /
    Seminar Paper
  • 4 “Relations among measures of trait empathy, empathetic response, and willingness to get involved in customer contact situations”
    Hung-Jen Su, Sanghyun Lee, Jing Ding and Lucette B. Comer
    Psychological Reports 2005 /
    Journal Article
  • 5 “Relationship selling in the meeting planner/hotel salesperson dyad“
    Lee, Sanghyun, Hung-Jen Su and Alan, J. Dubinsky
    Journal of Hospitality & Tourism Research 2005 /
    Journal Article
  • 6 醫學雷射美容消費意向行為之實證研究
    盧龍泉、蔡青姿、蘇宏仁
    第二屆服務業行銷暨管理學術研討會 2004 /
    Seminar Paper
  • 7 “Empathy and Helping Behavior in a Retail Setting”
    Comer, Lucette B., Sanghyun Lee, Hung-Jen Su and Jing Ding
    Proceedings of American Marketing Association Summer Educators’Conference 2002 /
    Seminar Paper
1

Projects

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Teacher's name Research Units Year Project title Project position Commissioning unit Implementation period
Su, Hungjen Department of Business Administration 2012 推薦機制的決策機制與消費者的決策策略的配適程度對消費者滿意度,消費者的認知限制與認知相似度的差異 PI 國科會 2012/08/01-2013/07/31
Su, Hungjen Department of Business Administration 2010 認同感與政府支持的聯合競爭: 台商在大陸市場的研究(2/2) Co-PI 國科會 2010/08/01-2011/07/31
Su, Hungjen Department of Business Administration 2010 可替代或不可替代? 基於差別閾限與情感捷思對 心理帳戶的影響 PI 國科會 2010/08/01-2011/07/31
Su, Hungjen Department of Business Administration 2009 總體經濟,旅遊發展與飯店經營表現的關聯性研究 Co-PI 國科會 2009/08/01-2010/08/02
Su, Hungjen Department of Business Administration 2009 在決策壓力下的框架效果是否受有無不做選擇選項影響 PI 國科會 2009/08/01-2010/07/31
Su, Hungjen Department of Business Administration 2009 認同感與政府支持的聯合競爭: 台商在大陸市場的研究(1/2) Co-PI 國科會 2009/08/01-2011/07/31
Su, Hungjen Department of Business Administration 2008 以各機構及病人角度調查病人安全政策的推動成效 SI 財團法人國家衛生研究院 2008/03/01-2009/02/28
Su, Hungjen Department of Business Administration 2008 以各機構及病人角度調查病人安全政策的推動成效 SI 行政院衛生署 2008/03/01-2009/02/28
Su, Hungjen Department of Business Administration 2007 以各機構及病人角度調查病人安全政策的推動成效 SI 財團法人國家衛生研究院 2007/03/01-2008/02/28
Su, Hungjen Department of Business Administration 2006 與消費者共創價值之定價策略─以餐飲服務業為例 PI 國科會 2006/08/01-2007/07/31
Su, Hungjen Department of Business Administration 2005 病人安全環境建置專案 Co-PI 行政院衛生署嘉義醫院 2005/07/08-2005/12/01
Su, Hungjen Department of Business Administration 2004 個人文化價值和工作倫理氣候對軟體盜版行為的影響: 一個跨七國的實證研究 Co-PI 國科會 2004/08/01-2005/07/31
Source：Chung Cheng Academic Achievements Information System