Scholar's profile
Gong, Tian- Jyun
Gong, Tian- Jyun
Assistant Professor
Department of Business Administration
klemen.gong@gmail.com

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ORCID

Overview Research output International exchange activities Honors / Prize

Publication

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  • 1 Should Green Labels be Used? A Study on the Causes and Effects of Manufacturers Adopting Green Labels.
    Yu-Ting Chang; Tian-Jyun Gong
    the 2026 TAOM & AAOM joint conference 2026 / 6
    Seminar Paper
  • 2 Internationalization and CSR Strategies of Emerging Market MNEs: The Moderating Ef-fect of Institutional Diversity.
    Guan-Jun Liu; Tian-Jyun Gong
    the 2026 TAOM & AAOM joint conference 2026 / 6
    Seminar Paper
  • 3 Turning Mistakes into Performance Gains: The Role of Error Management Culture.
    Ying-Ni Cheng; Hsu-Chu Wu; Tian-Jyun Gong
    the 2026 Academy of Management Annual Meeting 2026 / 8
    Seminar Paper
  • 4 Why Students Fail to Integrate What They Learn: Absorptive Capacity and Reflective Writing.
    Tian-Jyun Gong; Hsu-Chu Wu
    the 2026 Academy of Management Annual Meeting 2026 / 8
    Seminar Paper
  • 5 Buffer or catalyst? How reputation and performance affect firms’ responses to CSR pressures.
    Tian-Jyun Gong; Ming-Chang Huang; Hsu-Chu Wu; Lisa Xie; Shu-Yun Huang
    Academy of Management Annual Meeting 2025 / 7
    Seminar Paper
  • 6 How Should New Ventures Choose Competitive and Positioning Strategy? An Institutional Logic View.
    Hsu-Chu Wu; Tian-Jyun Gong; Chwo-Ming Yu
    Academy of Management Annual Meeting 2025 / 7
    Seminar Paper
  • 7 Examining the impact of green human resource management on green innovative work behavior: A multilevel analysis
    Yi-Chun Huang; Tian-Jyun Gong; Li-Ting Shih
    Corporate Social Responsibility and Environmental Management 2024 / 11
    Journal Article
  • 8 The Influences of Employer Brand Personality and Differentiation on Recruitment Outcomes
    Hsu-Chu Wu; Wei-Chi Tsai; Tian-Jyun Gong
    Academy of Management Annual Meeting 2023 / 8
    Seminar Paper
  • 9 Obstacles or catalysts? A balanced view of formal institutional risks on FDI location choice.
    Ming-Chang Huang; Tian-Jyun Gong; Shih-Ping Sun; Ping-Hsin Lin
    Asian Business & Management 2023 / 8
    Journal Article
  • 10 羊毛出在狗身上，豬來買單嗎？餐飲商家是否應該加入外送平台？
    黃銘章；龔天鈞*；張俊仁；林秉信
    產業與管理論壇 2022 / 9
    Journal Article
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Projects

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Teacher's name Research Units Year Project title Project position Commissioning unit Implementation period
Gong, Tian- Jyun Department of Business Administration 2025 學思相濟─結合反思寫作與多元教學方法提升整合性課程之學習成效 PI 教育部 2025/08/01-2026/07/31
Gong, Tian- Jyun Department of Business Administration 2025 CSR領導者：優勢、影響及策略演化 PI 國家科學及技術委員會 2025/08/01-2026/07/31
Gong, Tian- Jyun Department of Business Administration 2024 113大專生計畫-新創企業產品策略定位對產品績效之影響─大胃王Youtuber之實證研究 PI 國科會 2024/07/01-2025/02/28
Gong, Tian- Jyun Department of Business Administration 2024 類別、文化和文化產品吸引力：國際電影市場之實證(2/2) PI 國家科學及技術委員會 2024/06/01-2025/05/31
Gong, Tian- Jyun Department of Business Administration 2023 112大專生計畫-策略性企業社會責任類型及其對公司績效影響之探索 PI 國科會 2023/07/01-2024/02/29
Gong, Tian- Jyun Department of Business Administration 2023 類別、文化和文化產品吸引力：國際電影市場之實證(1/2) PI 國家科學及技術委員會 2023/06/01-2025/05/31
Source：Chung Cheng Academic Achievements Information System