Yu, Annie Pei I.
Associate Professor
Scopus Data (view scopus profile)
Publication Achievements
2014 - 2025
Publication Index
Documents
18
CITATIONS
271
H-INDEX
8
FWCI
0.96
Co-authors
28
Last Sync Date: 2025-08-17
Google Scolar
ORCID
Education
PHD, Business School, University of Edinburgh
Research Interests
Brand community
Consumer behavior
relationship marketing