Scholar's profile
Yu, Annie Pei I.
Yu, Annie Pei I.
Associate Professor
Department of Business Administration
annieyu@ccu.edu.tw
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Scopus Data (view scopus profile)

Publication Achievements 2014 - 2025
Publication Index
Documents
18
CITATIONS
287
H-INDEX
8
FWCI
1.05
Co-authors
28
Last Sync Date: 2025-11-19

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ORCID

Overview Research output International exchange activities
Research output per year
2014
2025
16
Article
1
Book Chapter
1
Conference Paper

Scopus

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Publication

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  • 1 Customer impulse shopping in airports
    Liang, Chih-Chin and Yu, Annie Pei-I
    International Journal of Retail & Distribution Management 2024 / 3
    Journal Article
  • 2  Understanding consumers’ continuance intention of social shopping and social media participation: The perspective of friends on social media 
    Wen-Ju Yu; Shin-Yuan Hung; Annie Pei-I Yu; Yu-Li Hung
    Information & Management 2023 / 5
    Journal Article
  • 3 群體社會資本建立對於民眾揭露個人健康資訊行為之影響
    洪新原; 洪幼力; 賴芊樺; 游蓓怡
    中山管理評論 2023 / 12
    Journal Article
  • 4 Impact of Message Construal, Temporal Distance, and Construal Level on Potential Philanthropic Supporters’ Intentions to Donate.
    Kao, Danny Tengti; Yu, Annie Pei-I; Lee, Chao-Feng
    Japanese Psychological Research 2022 / 10
    Journal Article
  • 5 Do narcissists show off? The moderating roles of social density and perceived interpersonal closeness and their effects on users’ intentions to generate and share content.
    Yu, Annie
    2022 BAM British Academy of Management Annual Conference 2022 / 8
    Seminar Paper
  • 6 賣油？還是賣咖啡？中油加油站品牌發展策略抉擇
    楊永生、游蓓怡
    中山管理評論 2021 / 12
    Journal Article
  • 7 Your words inspire me! The influence of word-of-mouth marketing: from the perspective of “emotion as social information (ESAI) model”
    Annie Pei-I Yu
    2020 Global Marketing Conference at Seoul 2020 / 11
    Seminar Paper
  • 8 Can we use financial service consumption to predict materialism? An empirical study in US
    Park, Hee Jung、Annie Pei-I Yu
    2020 Global Marketing Conference at Seoul 2020 / 11
    Seminar Paper
  • 9 Understanding Social Media Participation Continuance Intention: A Perspective of Friends on Social Media
    Yu, Wen-Yu, Hung, Shin-Yuan, Yu, Annie Pei-I and Yu-Li Hung
    DSI 49th Annual Meeting 2019 / 11
    Seminar Paper
  • 10 Factors Influencing Attitudes Towards Patients’ Personal Information Protection
    Hung, Shin-Yuan, Yu, Annie Pei-I, Hung, Yu-Li, Chen, Kuanchin and Hung, Hui-Ting
    2019 Pacific Asia Conference on Information Systems 2019 / 7
    Seminar Paper
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Projects

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Teacher's name Research Units Year Project title Project position Commissioning unit Implementation period
Yu, Annie Pei I. Department of Business Administration 2025 阿里山鄒族文化與部落產業永續人才發展計畫 Co-PI 教育部 2025/01/01-2025/12/31
Yu, Annie Pei I. Department of Business Administration 2024 「你在看我嗎？」消費者孤獨感、廣告凝視與結論明喻性對廣告喜愛度的影響 PI 國家科學及技術委員會 2024/08/01-2025/10/31
Yu, Annie Pei I. Department of Business Administration 2023 有「力」就有「利」？募資網站溝通訊息訴求對不同類型募資參與者（利他vs.利己）贊助意向之影響：不同權力狀態下的說服效果 PI 國家科學及技術委員會 2023/08/01-2024/10/31
Yu, Annie Pei I. Department of Business Administration 2022 探索數位創業家品牌建構歷程：品牌真實性之建立與衡量 PI 國科會 2022/08/01-2024/01/31
Yu, Annie Pei I. Department of Business Administration 2022 大學招生專業化發展計畫 SI 教育部 2022/08/01-2024/07/31
Yu, Annie Pei I. Department of Business Administration 2021 千禧世代和Z世代消費者數位金融服務參與、金融素養和品牌態度的關係：ABC態度三元論觀點 PI 國科會 2021/08/01-2023/01/31
Yu, Annie Pei I. Department of Business Administration 2020 大學招生專業化發展計畫 SI 教育部 2020/10/01-2022/07/31
Yu, Annie Pei I. Department of Business Administration 2019 自戀的人就愛現嗎？以社群網站社會密集度及知覺人際親近度兩因子來探討 PI 國科會 2019/08/01-2021/01/31
Yu, Annie Pei I. Department of Business Administration 2019 價格尾數的一致性增加消費者便宜的認知(2/2) Co-PI 國科會 2019/08/01-2020/07/31
Yu, Annie Pei I. Department of Business Administration 2018 價格尾數的一致性增加消費者便宜的認知(1/2) Co-PI 國科會 2018/08/01-2020/07/31
Yu, Annie Pei I. Department of Business Administration 2018 從道德權變理論探討電子廢棄物之回收行為: 一個跨文化的比較性研究（2/2） Co-PI 國科會 2018/08/01-2019/07/31
Yu, Annie Pei I. Department of Business Administration 2017 越買越多: 對比效果刺激未計劃性購買的需求(3/3) Co-PI 國科會 2017/08/01-2018/07/31
Yu, Annie Pei I. Department of Business Administration 2017 從道德權變理論探討電子廢棄物之回收行為: 一個跨文化的比較性研究（1/2） Co-PI 國科會 2017/08/01-2019/07/31
Yu, Annie Pei I. Department of Business Administration 2017 為他人之衝動性購買行為(2/2) Co-PI 國科會 2017/08/01-2018/07/31
Yu, Annie Pei I. Department of Business Administration 2016 為他人之衝動性購買行為(1/2) Co-PI 國科會 2016/08/01-2018/07/31
Yu, Annie Pei I. Department of Business Administration 2016 105年度阿里山電動遊園車滿意度調查分析計畫 Co-PI 加成交通股份有限公司 2016/09/01-2017/08/31
Yu, Annie Pei I. Department of Business Administration 2016 越買越多: 對比效果刺激未計劃性購買的需求(2/3) Co-PI 國科會 2016/08/01-2018/07/31
Yu, Annie Pei I. Department of Business Administration 2015 雲林縣北港糕餅麻油產業發展計畫－主計畫一(國立中正大學) Co-PI 雲林縣政府 2015/01/29-2017/10/31
Yu, Annie Pei I. Department of Business Administration 2015 嘉義縣民雄鄉居旅暨果醬產業醬.匠.將品牌行銷發展計畫-主計畫一(國立中正大學) Co-PI 嘉義縣政府 2015/04/01-2017/10/31
Yu, Annie Pei I. Department of Business Administration 2015 探索品牌社群Trash Talk行為對品牌關係之影響 PI 國科會 2015/08/01-2016/10/31
Yu, Annie Pei I. Department of Business Administration 2015 越買越多: 對比效果刺激未計劃性購買的需求(1/3) Co-PI 國科會 2015/08/01-2018/07/31
Source：Chung Cheng Academic Achievements Information System