Scholar's profile
Lu, Longchuan
Professor
Scopus Data (view scopus profile)
Publication Achievements
1995 - 2024
Publication Index
Documents
24
CITATIONS
1569
H-INDEX
15
FWCI
1.97
Co-authors
41
Last Sync Date: 2025-08-17
Google Scolar
ORCID
Scopus
Print-friendly-
1Review
Ethical sensitivity to stakeholder interests: A cross-cultural comparison
Journal of the Academy of Marketing Science 2001, 29 (2) , 190-202171Citation
A total of 1 data records, Page 1 / 1 ,
records per page, Go to page
Publication
Print-friendly-
1 The Effect of Virtual Community Codependency on Virtual Community Addiction: Exploring the Mediation EffectsThe Proceedings of 2018 Global Marketing Conference 2018 /Seminar Paper
-
2 Exploring the Impacts of Micro-Celebrity’s Self-Disclosure and Credibility on Consumer Purchase IntentionSpecial Issue and Conference for New Era Marketing under IoT 2018 /Seminar Paper
-
3 The Impacts of Religiosity and Moral Disapproval on Collegiate Students’ Deshopping Proclivity in TaiwanThe Proceedings of Clute International Academic Conference on Business 2018 /Seminar Paper
-
4 Fever in Hospitalized Patients with Incident End-Stage Renal DiseaseJournal of the Acta Nephrologica 2018 / 3Journal Article
-
5 Actively Persuading Consumers to Enact Ethical Behaviors in Retailing: The Influence of Relational Benefits and Corporate Associates(accepted for publication)Journal of Business Ethics 2018 /Journal Article
-
6 Online Impulse Buying Impacted by Watching Game Streaming: League of LegendsThe 6th International Academic Conference of ACG Culture with the Bahamut Best Paper Awards 2017 /Seminar Paper
-
7 Research for Marketing Strategy and Sustainable Development--Examples of Taiwan Travel AgenciesNCYU Physical Education, Health & Recreation Journal 2017 /Journal Article
-
8 The Impacts of Corporate Green Marketing on Consumer Purchase Intention: The Intervening Role of Moral IntensityJournal of Nanya 2017 / 12Journal Article
-
9 Scale Development of Consumer Ethically Questionable Behaviors in RetailingThe Proceedings of the 6th Annual International Conference on Business Strategy in the Age of Disruption 2016 /Seminar Paper
-
10 Consumer Ethics in Taiwan: The Impacts of Relationship Proneness, Religiosity, and Business AttitudeThe Proceedings of SIBR-RDINRRU 2015 (Osaka) Conference on Interdisciplinary Business and Economics Research 2015 /Seminar Paper
Projects
Print-friendly| Teacher's name | Research Units | Year | Project title | Project position | Commissioning unit | Implementation period |
|---|---|---|---|---|---|---|
| Lu, Longchuan | Department of Business Administration | 2025 | 114年提升高教公共性－提升經濟及文化不利學生入學機會【基本補助】(B1) | PI | 教育部 | 2025/01/01-2025/12/31 |
| Lu, Longchuan | Department of Business Administration | 2025 | 114年提升高教公共性－提升經濟及文化不利學生入學機會【奬勵補助】(B2) | PI | 教育部 | 2025/01/01-2025/12/31 |
| Lu, Longchuan | Department of Business Administration | 2025 | 附錄２：提升高教公共性：透過原住民族學生資源中心輔導原住民學生成效 | PI | 教育部 | 2025/01/01-2025/12/31 |
| Lu, Longchuan | Department of Business Administration | 2025 | 2-1-2 善盡大學社會責任-青銀共創百歲人生【成教系】 | PI | 教育部 | 2025/01/01-2025/12/31 |
| Lu, Longchuan | Department of Business Administration | 2025 | 2-1-3 善盡大學社會責任-在地文化研究基地【傳播系】 | PI | 教育部 | 2025/01/01-2025/12/31 |
| Lu, Longchuan | Department of Business Administration | 2025 | 2-1-4 善盡大學社會責任-聽你說—嘉移人多元文化誇領域社群共榮計畫【蔡崇隆】 | PI | 教育部 | 2025/01/01-2025/12/31 |
| Lu, Longchuan | Department of Business Administration | 2025 | 2-1-5 善盡大學社會責任-在「嘉」學習-跨代領航學人共學計畫【生醫系】 | PI | 教育部 | 2025/01/01-2025/12/31 |
| Lu, Longchuan | Department of Business Administration | 2025 | 2-1-6 善盡大學社會責任-高齡暨社區運動指導人才培育計畫【體育中心】 | PI | 教育部 | 2025/01/01-2025/12/31 |
| Lu, Longchuan | Department of Business Administration | 2025 | 2-1-7 善盡大學社會責任-科學都滾的耕心農業【地環系】 | PI | 教育部 | 2025/01/01-2025/12/31 |
| Lu, Longchuan | Department of Business Administration | 2025 | 2-1-8 善盡大學社會責任-富竹漁家樂悠遊【奈米中心】 | PI | 教育部 | 2025/01/01-2025/12/31 |
| Lu, Longchuan | Department of Business Administration | 2025 | 2-1 善盡大學社會責任 | PI | 教育部 | 2025/01/01-2025/12/31 |
| Lu, Longchuan | Department of Business Administration | 2025 | 2-1-1 善盡大學社會責任【學務處USR辧公室】 | PI | 教育部 | 2025/01/01-2025/12/31 |
| Lu, Longchuan | Department of Business Administration | 2025 | 114年大專校院推動職涯輔導補助計畫-折射Mulidan多重宇宙的職光 | PI | 教育部青年發展署 | 2025/01/07-2025/11/15 |
| Lu, Longchuan | Department of Business Administration | 2025 | 114年度大專校院健康促進學校計畫 | PI | 教育部 | 2025/01/01-2025/12/31 |
| Lu, Longchuan | Department of Business Administration | 2025 | 嘉義縣政府勞工暨青年發展處補助寧靜音樂節新台幣20,000元 | PI | 嘉義縣政府勞工暨青年發展處 | 2025/05/01-2025/05/18 |
| Lu, Longchuan | Department of Business Administration | 2025 | 114年度USR共同培力課程「共學．共作．共好：USR行動實踐之路」 | PI | 彰雲嘉大學校院聯盟 | 2025/05/15-2025/12/31 |
| Lu, Longchuan | Department of Business Administration | 2024 | 113年大專校院推動職涯輔導輔助計畫-mulidan的未來「職」光 | PI | 教育部青年發展署 | 2024/01/01-2024/11/15 |
| Lu, Longchuan | Department of Business Administration | 2024 | 113年提升高教公共性－提升經濟及文化不利學生入學機會【基本補助】(B1) | PI | 教育部 | 2024/01/01-2024/12/31 |
| Lu, Longchuan | Department of Business Administration | 2024 | 113學年度國際生留臺就業輔導專業化試辦計畫 | Co-PI | 教育部 | 2024/10/01-2025/07/31 |
| Lu, Longchuan | Department of Business Administration | 2024 | 113年提升高教公共性－提升經濟及文化不利學生入學機會【奬勵補助】(B2) | PI | 教育部 | 2024/01/01-2024/12/31 |
| Lu, Longchuan | Department of Business Administration | 2024 | 113年提升高教公共性－經濟不利學生輔導機制【基本補助】(C1) | PI | 教育部 | 2024/01/01-2024/12/31 |
| Lu, Longchuan | Department of Business Administration | 2024 | 113年提升高教公共性－經濟不利學生輔導機制【奬勵補助】(C3) | PI | 教育部 | 2024/01/01-2024/12/31 |
| Lu, Longchuan | Department of Business Administration | 2024 | 附錄２：提升高教公共性：透過原住民族學生資源中心輔導原住民學生成效 | PI | 教育部 | 2024/01/01-2024/12/31 |
| Lu, Longchuan | Department of Business Administration | 2024 | 2-1 善盡大學社會責任學校支持系統 | PI | 教育部 | 2024/01/01-2024/12/31 |
| Lu, Longchuan | Department of Business Administration | 2024 | 2-1-1 善盡大學社會責任學校支持系統【學務處】 | PI | 教育部 | 2024/01/01-2024/12/31 |
| Lu, Longchuan | Department of Business Administration | 2024 | 青少年的可持續飲食行為：父母、同儕、道德敏感度和消費者效能的影響 | PI | 國家科學及技術委員會 | 2024/08/01-2025/07/31 |
| Lu, Longchuan | Department of Business Administration | 2024 | 8-1-2 配合執行「拉近公私立學校學雜費差距及配套措施方案」【學務處生活事務組】 | PI | 教育部 | 2024/01/01-2024/12/31 |
| Lu, Longchuan | Department of Business Administration | 2024 | 教育部民國113年大專校院教師性別平等教育研討會 | PI | 教育部 | 2024/06/01-2024/12/31 |
| Lu, Longchuan | Department of Business Administration | 2024 | 113年度大專校院健康促進學校計畫 | PI | 教育部 | 2024/01/01-2024/12/31 |
| Lu, Longchuan | Department of Business Administration | 2023 | 國立中正大學碩博班宿舍整體改善先期規劃 | Co-PI | 教育部 | 2023/03/23-2024/12/20 |
| Lu, Longchuan | Department of Business Administration | 2023 | 112學年度第1學期大專校院弱勢學生助學計畫「校外住宿租金補貼」 | PI | 教育部 | 2023/08/01-2024/01/31 |
| Lu, Longchuan | Department of Business Administration | 2023 | 112年度大學社會責任實踐計畫-大學社會責任納入校務發展規劃 | Co-PI | 教育部 | 2023/01/01-2024/12/31 |
| Lu, Longchuan | Department of Business Administration | 2023 | 112年度學生事務與輔導工作特色主題計畫 | PI | 教育部 | 2023/02/15-2023/11/30 |
| Lu, Longchuan | Department of Business Administration | 2023 | 112年度教學實踐-遊戲化教學: 探討成就需求、目標設定與激勵機制對倫理學習效果之影響 | PI | 教育部 | 2023/08/01-2024/07/31 |
| Lu, Longchuan | Department of Business Administration | 2023 | 教育部委辦112年全國大專校院學生生活輔導主管會議計畫 | PI | 教育部 | 2023/08/01-2023/12/31 |
| Lu, Longchuan | Department of Business Administration | 2023 | 111學年度第2學期大專校院弱勢學生助學計畫校外租金補貼 | PI | 教育部 | 2023/02/01-2023/07/30 |
| Lu, Longchuan | Department of Business Administration | 2023 | 大陸委員會補助在臺就學陸生購買防疫物資 | PI | 大陸委員會 | 2023/03/17-2023/11/30 |
| Lu, Longchuan | Department of Business Administration | 2023 | 112年度教育部補助大專校院辦理品德教育推廣與深耕學校計畫 | PI | 教育部 | 2023/01/01-2023/11/30 |
| Lu, Longchuan | Department of Business Administration | 2022 | 111年教育部補助大專校院辦理品德教育推廣與深耕學校計畫 | PI | 教育部 | 2022/01/01-2022/11/30 |
| Lu, Longchuan | Department of Business Administration | 2022 | 大陸委員會補助陸生防疫用品 | PI | 大陸委員會 | 2022/07/21-2022/11/30 |
| Lu, Longchuan | Department of Business Administration | 2022 | 111年度教學實踐-原來學倫理可以這麼好玩!探討激勵因子與利益衝突對倫理學習成效的影響 | PI | 教育部 | 2022/08/01-2023/07/31 |
| Lu, Longchuan | Department of Business Administration | 2022 | 111學年度第1學期大專校院弱勢學生助學計畫校外租金補貼 | PI | 教育部 | 2022/09/05-2023/01/31 |
| Lu, Longchuan | Department of Business Administration | 2022 | 第十二屆三好校園實踐學校 | PI | 公益信託星雲大師教育基金 | 2022/08/01-2023/07/31 |
| Lu, Longchuan | Department of Business Administration | 2021 | 110年度大學社會責任實踐計畫--國際連結萌芽型：竹光發熱綠金計畫－臺灣竹業展風華 | SI | 教育部 | 2021/01/01-2021/12/31 |
| Lu, Longchuan | Department of Business Administration | 2021 | 第十一屆三好校園實踐學校 | PI | 公益信託星雲大師教育基金 | 2021/08/01-2022/07/31 |
| Lu, Longchuan | Department of Business Administration | 2021 | 110年度教學實踐-後疫情時代企業倫理課程導入社群媒體對Z世代學習成效之影響 | PI | 教育部 | 2021/08/01-2022/07/31 |
| Lu, Longchuan | Department of Business Administration | 2021 | 110年教育部補助大專校院辦理品德教育推廣與深耕學校計畫 | PI | 教育部 | 2021/01/01-2021/11/30 |
| Lu, Longchuan | Department of Business Administration | 2020 | 道德規範與預期道德情緒對浪費食物意圖之影響(2/2) | PI | 國科會 | 2020/08/01-2021/07/31 |
| Lu, Longchuan | Department of Business Administration | 2020 | 109年度教學實踐-桌遊設計與開發-以遊戲式學習法翻轉企業倫理課程之學習成效 | PI | 教育部 | 2020/08/01-2021/07/31 |
| Lu, Longchuan | Department of Business Administration | 2020 | 109年度大學社會責任實踐計畫--國際連結萌芽型：竹光發熱綠金計畫－臺灣竹業展風華 | SI | 教育部 | 2020/01/01-2020/12/31 |
| Lu, Longchuan | Department of Business Administration | 2020 | 第十屆三好校園實踐學校 | PI | 公益信託星雲大師教育基金 | 2020/08/01-2021/07/31 |
| Lu, Longchuan | Department of Business Administration | 2019 | 財團法人陳定南教育基金會補助本校學生社團蘭陽校友會辦理「2019年寒假返鄉服務」活動 | PI | 財團法人陳定南基金會 | 2019/01/20-2019/04/30 |
| Lu, Longchuan | Department of Business Administration | 2019 | 產學合作計畫（創新營運）-以竹代木: 竹地板生物防腐防蟲關鍵技術之整合開發與推廣 | PI | 輝裕工業股份有限公司 | 2019/06/01-2020/08/31 |
| Lu, Longchuan | Department of Business Administration | 2019 | 產學合作計畫（創新營運）-以竹代木: 竹地板生物防腐防蟲關鍵技術之整合開發與推廣 | PI | 國科會 | 2019/06/01-2020/08/31 |
| Lu, Longchuan | Department of Business Administration | 2019 | 108年度大學社會責任實踐計畫--C類深耕型：竹光發熱黑金計畫－諸羅竹業展風華 | SI | 教育部 | 2019/01/01-2019/12/31 |
| Lu, Longchuan | Department of Business Administration | 2019 | 107年度大學社會責任實踐計畫--C類深耕型：竹光發熱黑金計畫－諸羅竹業展風華 | SI | 教育部 | 2019/01/01-2019/10/31 |
| Lu, Longchuan | Department of Business Administration | 2019 | 108年度彰雲嘉大學校院聯盟社團成果分享暨特色活動評選 | PI | 彰雲嘉大學校院聯盟 | 2019/06/05-2019/12/31 |
| Lu, Longchuan | Department of Business Administration | 2019 | 道德規範與預期道德情緒對浪費食物意圖之影響(1/2) | PI | 國科會 | 2019/08/01-2021/07/31 |
| Lu, Longchuan | Department of Business Administration | 2019 | 桃園市政府補助「108年寒假服務活動-桃氣孩子長大人」 | PI | 桃園市政府 | 2019/01/28-2019/02/28 |
| Lu, Longchuan | Department of Business Administration | 2019 | 第九屆三好校園實踐學校 | PI | 公益信託星雲大師教育基金 | 2019/08/01-2020/07/31 |
| Lu, Longchuan | Department of Business Administration | 2018 | 2018第八屆三好校園實踐學校 | PI | 公益信託星雲大師教育基金 | 2018/08/31-2019/09/30 |
| Lu, Longchuan | Department of Business Administration | 2018 | 107年度大學社會責任實踐計畫--C類深耕型：竹光發熱黑金計畫－諸羅竹業展風華 | SI | 教育部 | 2018/04/01-2018/12/31 |
| Lu, Longchuan | Department of Business Administration | 2018 | 從道德權變理論探討電子廢棄物之回收行為: 一個跨文化的比較性研究（2/2） | PI | 國科會 | 2018/08/01-2019/07/31 |
| Lu, Longchuan | Department of Business Administration | 2017 | 從道德權變理論探討電子廢棄物之回收行為: 一個跨文化的比較性研究（1/2） | PI | 國科會 | 2017/08/01-2019/07/31 |
| Lu, Longchuan | Department of Business Administration | 2017 | 106學年度第1學期學術倫理課程發展計畫－學術倫理的初訪、探究、與近未來的想像 | PI | 教育部 | 2017/08/01-2018/01/31 |
| Lu, Longchuan | Department of Business Administration | 2017 | 106年大學社會責任實踐試辦計畫(USR計畫)-「竹光發熱黑金計畫-諸羅竹葉展風華」 | 教育部 | 2017/08/01-2018/03/31 | |
| Lu, Longchuan | Department of Business Administration | 2016 | 105年度阿里山電動遊園車滿意度調查分析計畫 | PI | 加成交通股份有限公司 | 2016/09/01-2017/08/31 |
| Lu, Longchuan | Department of Business Administration | 2014 | 宗教觀、關係傾向與企業態度對消費者倫理信念的影響: 一個跨文化的比較研究 | PI | 國科會 | 2014/08/01-2015/07/31 |
| Lu, Longchuan | Department of Business Administration | 2012 | 101年度顧客滿意度調查研究計畫 | PI | 財團法人車輛研究測試中心 | 2012/07/01-2012/12/31 |
| Lu, Longchuan | Department of Business Administration | 2011 | 100年度顧客滿意度調查 | PI | 財團法人車輛研究測試中心 | 2011/07/01-2011/12/31 |
| Lu, Longchuan | Department of Business Administration | 2011 | 預期罪惡感忠誠度傾向與情感承諾在消費者倫理決策中的角色 | PI | 國科會 | 2011/08/01-2012/07/31 |
| Lu, Longchuan | Department of Business Administration | 2010 | 九十九年顧客滿意度調查研究計畫 | PI | 財團法人車輛研究測試中心 | 2010/07/01-2010/12/31 |
| Lu, Longchuan | Department of Business Administration | 2010 | 第六屆企業倫理扎根計畫 | PI | 財團法人信義文教基金會 | 2010/11/10-2011/10/01 |
| Lu, Longchuan | Department of Business Administration | 2010 | 消費者倫理態度的前因與後果: 一個跨文化的比較 | PI | 國科會 | 2010/08/01-2011/07/31 |
| Lu, Longchuan | Department of Business Administration | 2009 | 九十八年度顧客滿意度調查研究計畫 | PI | 財團法人車輛研究測試中心 | 2009/05/01-2009/12/31 |
| Lu, Longchuan | Department of Business Administration | 2007 | 第四屆企業倫理教育紮根計畫 | PI | 財團法人中華民國管理科學學會 | 2007/09/10-2008/08/31 |
| Lu, Longchuan | Department of Business Administration | 2006 | 95年度企業倫理教育紮根計畫 | PI | 信義文化基金會 | 2006/09/25-2007/08/31 |
| Lu, Longchuan | Department of Business Administration | 2006 | 藥商促銷活動、道德傾向與用藥習慣對醫師處方用藥意願的影響 | PI | 國科會 | 2006/08/01-2007/07/31 |
| Lu, Longchuan | Department of Business Administration | 2006 | 第七屆中小企業管理研討會-經濟部中小企業處-憑證送審 | Co-PI | 經濟部中小企業處 | 2006/01/01-2006/06/27 |
| Lu, Longchuan | Department of Business Administration | 2006 | 第七屆中小企業管理研討會-嘉義縣政府 | PI | 嘉義縣政府 | 2006/01/01-2006/06/27 |
| Lu, Longchuan | Department of Business Administration | 2005 | 企業倫理教育紮根計畫 | PI | 信義文化基金會 | 2005/09/15-2006/08/31 |
| Lu, Longchuan | Department of Business Administration | 2005 | 94年度嘉義縣健康關懷專線之效益評估 | PI | 嘉義縣衛生局 | 2005/10/01-2005/12/31 |
| Lu, Longchuan | Department of Business Administration | 2005 | e消費者道德：網路購物者道德信念之跨文化評估研究 | PI | 國科會 | 2005/08/01-2006/07/31 |
| Lu, Longchuan | Department of Business Administration | 2004 | 第三屆鳳梨文化節 | PI | 教育部 | 2004/07/01-2004/08/31 |
| Lu, Longchuan | Department of Business Administration | 2004 | 教育部學產基金辦理九十三會計年度暑假工讀服務計畫 | PI | 教育部 | 2004/07/01-2004/09/30 |
| Lu, Longchuan | Department of Business Administration | 2004 | 教育部學產基金九十三年度下半年辦理青年參與志願服務活動 | PI | 教育部 | 2004/07/01-2004/12/31 |
| Lu, Longchuan | Department of Business Administration | 2004 | 表演藝術暨國樂節活動 | PI | 嘉義市文化局 | 2004/07/15-2004/08/31 |
| Lu, Longchuan | Department of Business Administration | 2004 | 海底奇幻之旅 | PI | 行政院青年輔導委員會 | 2004/07/01-2004/10/31 |
| Lu, Longchuan | Department of Business Administration | 2004 | 海底總動員暑假成長育樂營(臨界點工作室) | PI | 行政院青年輔導委員會 | 2004/08/01-2005/07/31 |
| Lu, Longchuan | Department of Business Administration | 2004 | 民國九十一年台灣地區國民健康促進知識、態度與行為調查：嘉義縣衛生保健議題資料分析研究計畫 | PI | 行政院衛生署國民健康局 | 2004/03/30-2004/09/30 |
| Lu, Longchuan | Department of Business Administration | 2004 | 第三屆鳳梨文化節 | PI | 嘉義縣政府 | 2004/04/01-2004/06/30 |
| Lu, Longchuan | Department of Business Administration | 2004 | 企業倫理教育紮根計畫 | PI | 信義文化基金會 | 2004/09/03-2005/08/31 |
| Lu, Longchuan | Department of Business Administration | 2004 | 嘉義縣健康關懷專線之效益評估 | PI | 嘉義縣衛生局 | 2004/08/02-2004/12/03 |
| Lu, Longchuan | Department of Business Administration | 2004 | 大專校院社團帶動中小學社團發展計畫 | PI | 教育部 | 2004/05/01-2004/12/31 |
| Lu, Longchuan | Department of Business Administration | 2004 | 嘉義縣青少年吸菸率調查 | PI | 嘉義縣衛生局 | 2004/09/10-2004/11/20 |
| Lu, Longchuan | Department of Business Administration | 2004 | 個人文化價值和工作倫理氣候對軟體盜版行為的影響: 一個跨七國的實證研究 | PI | 國科會 | 2004/08/01-2005/07/31 |
| Lu, Longchuan | Department of Business Administration | 2003 | 台灣地區吸菸者消費行為研究 | PI | 行政院衛生署國民健康局 | 2003/10/09-2004/10/09 |
| Lu, Longchuan | Department of Business Administration | 2003 | 應用IT接受模式、計劃行為理論和軟體使用倫理預測軟體盜版行為:一個跨文化的實證研究 | PI | 國科會 | 2003/08/01-2004/07/31 |
| Lu, Longchuan | Department of Business Administration | 2002 | 軟體盜版行為的一般模式(l):文化對軟體盜版意圖與盜版行為的影響-誇文化的實證研究 | PI | 國科會 | 2002/08/01-2003/07/31 |
| Lu, Longchuan | Department of Business Administration | 2001 | 個人主義對銷售經理人員行銷道德決策之影響：台灣、美國與大陸之跨國研究 | PI | 國科會 | 2001/08/01-2002/07/31 |
| Lu, Longchuan | Department of Business Administration | 2000 | 檢測壽險行銷專業人士道德標準之落差：一個跨四國之研究 | PI | 國科會 | 2000/08/01-2001/07/31 |
| Lu, Longchuan | Department of Business Administration | 1999 | 文化如何影響行銷道德敏感度？一個跨文化的研究 | PI | 國科會 | 1999/08/01-2000/07/31 |
Source：Chung Cheng Academic Achievements Information System